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Roy Moore Wins $8.2 Million Dollar Victory Against Democratic Super PAC Over ’14-Year-Old Santa’s Helper’ Advertisement

Roy Moore speaks in Montgomery, Ala. on June 20, 2019. (Photo by Jessica McGowan/Getty Images.)

Roy Moore speaks in Montgomery, Ala. on June 20, 2019.

Former Alabama Republican Senate candidate Roy Moore, who lost a close election in 2017 amidst various misconduct allegations, won a multimillion dollar victory against a Democratic-aligned Super PAC last week over claims that he was defamed in an advertisement.

After years of legal wrangling, the former chief justice of the Supreme Court of Alabama finally got his days in court. And it paid off big — to the tune of $8.2 million.

The onetime GOP hopeful filed several defamation lawsuits in the aftermath of his loss to one-term senator Doug Jones. Some of those efforts have been unsuccessful, including a string of high-profile losses to Sacha Baron Cohen earlier this year.

Originally filed in November 2019 against multiple defendants, the present case made its way through the federal court system and shed most of those defendants through motions to dismiss granted by the Northern District of Alabama. But in May of this year, Moore prevailed against the Senate Majority PAC’s motion to dismiss, as Judge Corey L. Maze allowed the defamation allegations to go to trial.

The substance of the dispute concerned two separate pieces of reporting from two separate publications about two separate allegations leveled against Moore during the 2017 special election.

“Moore was actually banned from the Gadsden Mall,” the New American Journal reported on Nov. 12, 2017, “for soliciting sex from young girls.”

“One he approached ‘was 14 and working as Santa’s helper,'” reported the next day.

The advertisement by the Democratic Party-affiliated group more or less mashed those two pieces of reporting together.

The text from that commercial read, in part:

What do people who know Roy Moore say?

Moore was actually banned from the Gadsden mall … for soliciting sex from young girls…One he approached was 14 and working as Santa’s helper.

The former judge‘s attorneys argued that this juxtaposition falsely claimed Moore solicited sex from girls at shopping malls – including from the 14-year-old girl who worked as a Santa’s helper.

The court agreed that was a plausible way of understanding the attack ad.

From the May 31, 2022 opinion:

[T]he Defendants argue that the shopping mall ad was accurate and that [Senate Majority PAC} reasonably believed that it was accurate. Moore counters that, by juxtaposing the quotes as they did, the Defendants intended to “convey that the 14 year old Santa’s Helper was ‘one’ of the ‘young girls’ that Moore was ‘actually banned from the Gadsden Mall . . . for soliciting sex from.’” The court finds that the Defendants’ intent in placing these quotes back-to-back is a question of fact for the jury.

“[V]iewing the evidence in the light most favorable to Moore, the court finds that telling viewers that Moore was banned from the mall for soliciting sex from a 14-year-old Santa’s Helper is more stinging than telling viewers that Moore complimented a 14-year-old girl on her appearance or telling them more generally that Moore was banned from the mall for soliciting young girls,” the opinion goes on. “The jury must decide whether the substance or sting of the juxtaposed ad was justified.”

A one-week long trial was held in Anniston, Alabama. Federal jurors were given 16-pages worth of jury instructions by the district judge that recounted the legal conclusion(s) above, the applicable law, and the legal standards for defamation – including the high bar of actual malice that is necessary to consider in cases concerning public figures like Moore.

Across the board, the plaintiff won.

Jurors wholly ruled in Moore’s favor on the defamation claim.

The verdict form notes the jury found that the Senate Majority PAC had made a false statement about Moore, that the statement was defamatory, and that the statement was published to another person. Additionally, the jury found the Super PAC made the statement with actual malice, that is, they “knew” the statement “was false or acted with reckless disregard to whether” the statement was false.

Moore also scored a victory on a claim of invasion of privacy, false light.

Jurors determined the pro-Democratic Party big money group intentionally publicized false information about Moore, that the information placed him in a false light, and that the information in the public eye and the false light would be highly offensive to a reasonable person, that the Democrats published that information knowing it was false or acted with reckless disregard about whether it was false, and that the PAC knew the information would place Moore in a false light or acted with reckless disregard about whether Moore would be placed in such a false light.

“We’re very thankful to God for an opportunity to help restore my reputation which was severely damaged by the 2017 election,” Moore told the Associated Press after the verdict was returned.

The Senate Majority PAC told the wire service they plan to appeal.

“No amount of deflection or distraction from Roy Moore will change the fact that multiple individuals testified under oath to corroborate credible accusations against him,” attorney Ben Stafford told the AP. “Many others have come forward to make their allegations public, at serious personal cost. We do not think this verdict is the right decision, but we believe the facts are clear and this ruling will be overturned on appeal.”

[image via Jessica McGowan/Getty Images]

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